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ZLI's Bearanoia™ Campaign supports research in the photobiology, sensory ecology and macro-ecology of bears, emphasizing seasonal and habitat adaptations, along with the relationships of such adaptation to anxiety. Such anxieties include (valid or hysterical) human perceptions about bears, but also factors of stress resulting from undue separation from ‘natural’ habitat conditions. The purpose of this pursuit is to advance science according to ZLI's Mission and Framework, and to progressively advance science via courageous self-critique.

Open scientific critique that confronts anxiety directly aids both in the constant improvement of bear welfare in aquariums, sanctuaries and rehabilitation center, as well as for wild bears pressured by human development.

For example, stereotypical bear rocking might be described as a natural response to an unnatural historical set of circumstances, and top predators living near human communities face conditions that will affect their physiology, sensory ecology and ecological interactions, as well as humans in contact with them.

The main purpose of Bearanoia™ is to support and advance scientific understanding, with particular emphasis on how developing scientific understanding finds a place in the communities that should benefit most from it.

ZLI's Bearanoia™ Campaign supports research in the photobiology, sensory ecology and macro-ecology of bears, emphasizing seasonal and habitat adaptations, along with the relationships of such adaptation to anxiety. Such anxieties include (valid or hysterical) human perceptions about bears, but also factors of stress resulting from undue separation from ‘natural’ habitat conditions. 

Read the press release from the launch of the campaign: "ZLI's Bearanoia Campaign Promotes Mental Health Awareness".

Help us fund the sciences of light and life to save animals and protect our environment!